How Text Can Keep Your Residents Happy - IRIO Blog Post

How Text Can Keep Your Residents Happy

Everyone knows happy customers are repeat customers. The housing industry is no different. If your residents are happy, they’re more likely to renew their leases, keep their community clean, and contribute to society, which in this case is your apartment community.

IRIO’s Text-2-Community program allows you to send a text message to all of your residents at once instantly.  That means you can easily invite your residents to community events and later remind them to join in on the fun.

One of our communities used Text-2-Community to invite residents to a Lease Renew Party with pizza and games. First they sent out an invite a few days before with the details, and on the afternoon of the party, sent out another text saying the party was on and inviting residents to come right then.  This is a great example of connecting with residents as well as building excitement. It’s important to tell your residents ahead of time about any social activities going on so they can plan to attend, but it’s also a great idea to remind them to come within a couple hours of the event to drive some last minute attendance.

Another property used Text-2-Community to gauge interest on possibly building an intramural field. By asking their residents, “Would an intramural field rock?! Let us know by replying ‘YES’ or ‘NO,’” this community was able to glean if adding the field would be a good idea and be used. They were also smart and only asked a “yes” or “no” question. If the question had been open-ended, it would have been very difficult to really judge how people felt on the issue. On the other hand, it’s much easier and quicker to see if your question got more positive or negative responses by counting yeses and nos.

Text-2-Community offers our customers the ability to text a small group or even an individual if they don’t want to text the entire community. A community in Louisiana uses Text-2-Community to text residents who have maintenance done in their homes and asks them to rate their service on a scale of 1 to 5. What an ingenious way to show you care about your residents and your customer service! By texting an individual about their maintenance experience, the community is showing that they are aware of what their employees are doing and care that they are performing well.

These are just a few easy ways to update your residents, keep them informed, and let them know you care. Not to mention, it makes your community more human and inviting. You can’t have a relationship with an office, but when that office is given the friendly face of an unobtrusive text message, that human element is added, and relationships are forged. Relationships are the building blocks for loyal residents, and we want our customers to have great resident bases.

Do you have another way your community uses T-2-C to build relationships? We want to know about it! Email us at sales@IRIO.com.